How Many Articles Should a Blog Have?

Many bloggers wonder how many articles they should have on their blogs. It’s important to create blog posts frequently, but it’s also important to have high-quality content. This will help your website rank better in search engine results and attract more traffic.

Some posts can get the point across in 300 words or less. But others need to be much longer in order to provide the comprehensive information readers are looking for.

Posting Frequency

Many new bloggers struggle to figure out how often they should post content. This is an important question because it has a direct impact on your blog’s traffic and audience. Some top blogs publish a single article each month, while others publish several posts every day. The best way to determine the right posting frequency for your blog is to consider your blogging goals and objectives. For example, if you want to build your audience and generate traffic, then posting one or two articles per week is a good starting point. You can also try conducting a survey or poll to find out how often your readers want to hear from you.

The number of articles you publish should also depend on your blog niche. Some topics (such as technology or healthcare) require daily posts to keep up with the latest developments, while other topics don’t need frequent updates. You should also consider how much time you have available to write new posts, as well as the resources your team has at its disposal.

Blogging frequently can lead to higher traffic and engagement, but it’s important to remember that quality is more important than quantity. If you’re producing low-quality content just to hit an arbitrary posting schedule, then you’ll end up disappointing your readers and hurting your business.


There is no one-size-fits-all answer to this question, as the ideal length of a blog post depends on the needs of your audience and the search intent behind their queries. Having a strong understanding of your audience and their pain points will help you determine the right content length. In general, however, longer posts tend to rank higher in SERPs than shorter ones. Moreover, they provide more value to the reader and are more likely to result in social shares and conversions.

According to Georges Petrequin of Contentbulb, “The best approach is to examine your target audience’s questions and search intent, then address those comprehensively – without worrying about the word count.” Katherine Pomeroy of 45/RPM echoes this sentiment, saying that content should be as long as necessary to deliver on your readers’ goals.

Another good way to gauge the ideal length of your content is to look at the current top-ranking pages for your targeted keywords. Examine the content of these pages to see how in-depth their answers are. If you’re writing about a specific topic, you can even search for your own content to see what its competitors are doing.

However, it’s important to remember that the goal of your content should always be to achieve business results. If you write a long blog article that’s not helping you reach your business objectives, it won’t be effective.


When creating blog posts, you should think about the topics that will be most relevant to your audience. This will help you narrow down your topic ideas and write a post that will be interesting and informative. You can also use visual content to keep your readers engaged throughout the article, which improves on-page search engine optimization. Using images, videos, polls and audio can increase the amount of time users stay on your page and send positive signals to search engines.

Another thing to consider is the longevity of your posts. You want your blog to be as useful 5 years from now as it is today, so you should create evergreen posts. You can do this by writing in-depth articles that will remain relevant to your target audience and ensuring your copywriting is top-notch.

You can also do a keyword research to find out what people are searching for. For example, if you’re writing about how to fix a leaky faucet, you can do a keyword research to see what people are searching for and then create an article that answers those questions.

Moreover, you can use tools to find out the average blog post length of your competitors and then write a post that is more in-depth than theirs. This will make you stand out from the crowd. You can even use page depth tracking in Google Analytics to determine how far you’re keeping your readers on the site.


A blog’s search engine optimization is crucial for bringing in traffic. Creating high-quality posts that answer questions your audience has will help you rank higher in Google searches. It can take months before you start seeing results, but if you create quality content, you will eventually build a following.

The frequency of your posts can be a tricky thing to balance. It is important to have consistency, but it’s also important not to overdo it. Posting too many blogs can overwhelm your audience and cause them to lose interest in your content. In addition, increasing your posting frequency too quickly can have a negative effect on SEO and may even lead to lower engagement levels.

In general, longer blog posts perform better on SEO than shorter ones. Longer articles are more likely to include relevant keywords and provide in-depth explanations of complex topics. They are also more likely to engage your audience, which can boost social shares and links to the post.

When deciding how frequently to update your blog, it’s important to consider your goals and strategy. For example, if you’re blogging for a business-to-business company, you’ll need to study your target audience’s search intent to come up with topic ideas that will help them make a purchase.

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